At ECRUU, our raison d’etre is to ensure you stay on top of sugar and ethanol news.

But we know that it is only part of what keeps you on top of the market. You also need data, market intelligence, and analysis.

If you’re reading this, you’re probably involved in one way or another in the sugar and ethanol markets. Whether you’re a trader, a producer, a bank, or even an information provider yourself, part of your days, if not most of your days, are spent looking for useful, reliable, and actionable information. 

With the Internet and new technologies, the flow of information has exploded. In our news coverage, we pick up local articles from places you’d never dreamt of getting information a decade ago without having contact on the ground. That’s empowered a lot of us to make better, smarter decisions. And there’s always space to improve. In fact, there’s new stuff coming up all the time that can help you, and me. It’s tough to keep up. 

You know these moments when a friend or colleague tells you about this app they’ve been using which really makes your life easier and you’re almost annoyed that you only find out now? 

So that’s the thing. With this podcast, we want to find all the people, companies, and tools out there, that already exist or are in the making, that can help us stay on top of the sugar market. 

We won’t just look at how or why something is helpful, we will also uncover the origin stories and the people behind them. 

If you are one of those people or organisations that we should interview, send an email to charlotte@ecruu.com. If you have a great recommendation, please let us know too. 

Listen to Episode 0 here.