

The ECCRUU Podcast: ISMA's President on what to expect from India
In this week’s podcast, we interview Aditya Jhunjhunwala, the president of the Indian Sugar Mills Association (ISMA), who chats with us about what to expect from India in 2023/24 and onwards.
The ECRUU Podcast: Dr Amin on tracking Indian sugar exports
Dr Amin is a 73-year old testing, inspection and certification company from India that accompanies sugar exports from the mills to the ports.
The ECRUU Podcast: Frank Jenkins on the changing US sugar market
Frank Jenkins has been at the heart of the US sugar market for the past few decades.
The ECRUU Podcast: Skymet's founder on cracking the Indian monsoon
Jatin Singh is the founder and head of Skymet, India’s biggest private weather forecasting agency.
ECRUU’s Christmas Survival Guide
It’s December, the festive season for many around the world. It's the time of year...
Did you know we have a new app?
At ECRUU, our job is to make sure we keep you on top of sugar and ethanol news. It's our mission,...
Launching The ECRUU Podcast
At ECRUU, our raison d'etre is to ensure you stay on top of sugar and ethanol news. But we know...
The people behind sugar news: Nicolle Monteiro de Castro
At ECRUU, we see ourselves as a bridge between those who produce news and those in the sugar and...
ECRUU… How do you even pronounce it?
One question that people keep asking us is: How do you pronounce ECRUU? Is it E.C.R.U.U? Is...
A little story behind ECRUU’s birth
By Charlotte Kingsman, co-founder ECRUU About a decade before co-founding ECRUU, I started my...
All the little guys
If you’re involved in the sugar market you’re probably keeping a keen eye on the situation in...